I highly recommend these new publications from the Joint Information Systems Committee (JISC) of the UK.  They treat such hot topics as search engine optimization, building good web resources, promoting content, and using the social web for your organization's resources.

-Joan Lippincott, CNI

**For Information **

Maximising the effectiveness of your online resources

The proliferation of computing and network devices has meant that, over the past 10 years, the internet has become the primary driving force in the access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also turned marketing on its head forever.

In an age when media, business, government and almost every aspect of modern society vies for the users’ attention, how can we ensure that the resources that are being created through public funds reach and engage with their constituent audiences?

The reports, guides and case studies below summarise the key principles in maximising your online effectiveness and present a condensed version of the highly successful series of workshops commissioned by the Strategic Content Alliance and undertaken by JISC Netskills in 2010. Pictures, videos and materials from the workshops which supplement this work can also be found at: http://scamore.eforum.org/cgi-bin/default?section=about

• Guide to maximising your online presence¹ (PDF)
• A checklist for value from the internet² (PDF)
• Reports from the field – Experiences from those ‘at the coalface’ April 2011³ (PDF)