In the fall of 2010, Cornell University began implementing a "reimagined" model for delivering information technology (IT) services on campus, based on a set of recommendations developed with significant input from Bain & Co., a global consulting firm. This presentation includes discussion of the process of creating a much more integrated and collaborative IT organization, and how the university is starting to reap some major benefits from doing things very differently. More information about this talk is at http://www.cni.org/topics/user-services/itcornell-is-it-what-we-imagined/