From: "Diane Goldenberg-Hart" Sender: To: CNI-ANNOUNCE Date: Fri, 07 Feb 2014 11:39:14 -0500 Message-ID: X-Original-Return-Path: Received: from [173.79.57.172] (HELO new-host-3.home) by cni.org (CommuniGate Pro SMTP 5.4.9) with ESMTPS id 25627654 for CNI-ANNOUNCE@cni.org; Fri, 07 Feb 2014 11:37:24 -0500 Mime-Version: 1.0 (Apple Message framework v1085) Content-Type: multipart/alternative; boundary=Apple-Mail-23--980500002 Subject: Video: Library Brand Recognition X-Original-Date: Fri, 7 Feb 2014 11:37:23 -0500 In-Reply-To: <6212E232-4B3D-46E8-964E-FE45E48BA5E3@cni.org> X-Original-To: CNI-ANNOUNCE -- News from the Coalition References: <5D4E3B39-DD55-46F8-A945-F4ED09120B95@cni.org> <79053710-FA33-4157-BEA0-3E4B821B22A6@cni.org> <4D5BF407-4939-4713-840B-10EACD2A710B@cni.org> <5194CFAC-8795-4C73-8F66-9FDC00C00DA8@cni.org> <6212E232-4B3D-46E8-964E-FE45E48BA5E3@cni.org> X-Original-Message-Id: X-Mailer: Apple Mail (2.1085) --Apple-Mail-23--980500002 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=us-ascii A new video of a project briefing session from CNI's fall 2013 meeting = is now available: Library Brand Recognition: Generating Visibility in the Virtual Age Jeremy Frumkin (U. Arizona), Pascal Calarco (U. Waterloo), Oren = Beit-Arie (Ex Libris) The library is often an invisible facilitator to digital content - users = have access to certain resources thanks to the library's mediation, but = they are often unaware of the library's key procurement role. The = University of Waterloo and Ex Libris are piloting a new approach that = enables libraries to brand electronic information resources (articles) = to which they broker access. The solution is based on research conducted = at the University of Arizona and Oregon State University. This = presentation describes the general context and need for libraries to = better reflect their value to their users, the proposed solution and = branding approach, and the current state of the pilot and initial = findings from the University of Waterloo. A video of the presentation is now online at=20 = http://www.cni.org/topics/information-access-retrieval/f13-frumkin-library= / Look for more announcements soon of videos of other sessions from the = fall 2013 CNI meeting. To see all videos available from CNI, visit CNI's = video channels on YouTube (http://www.youtube.com/cnivideo) and Vimeo = (http://vimeo.com/channels/cni). =20 ---- Diane Goldenberg-Hart Communications Coordinator | CNI 202-296-5098 | diane@cni.org www.cni.org | twitter.com/cni_org --Apple-Mail-23--980500002 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=us-ascii
A new video of a project = briefing session from CNI's fall 2013 meeting is now = available:

Jeremy Frumkin (U. Arizona), Pascal Calarco (U. = Waterloo), Oren Beit-Arie (Ex Libris)
The library is often an invisible facilitator = to digital content - users have access to certain resources thanks to = the library's mediation, but they are often unaware of the library's key = procurement role. The University of Waterloo and Ex Libris are piloting = a new approach that enables libraries to brand electronic information = resources (articles) to which they broker access. The solution is based = on research conducted at the University of Arizona and Oregon State = University. This presentation describes the general context and need for = libraries to better reflect their value to their users, the proposed = solution and branding approach, and the current state of the pilot and = initial findings from the University of Waterloo.
A video of the presentation is now online = at 


Look for more announcements soon of videos of = other sessions from the fall 2013 CNI meeting. To see all videos = available from CNI, visit CNI's video channels on YouTube (http://www.youtube.com/cnivideo) and Vimeo (http://vimeo.com/channels/cni).=  


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Diane = Goldenberg-Hart
Communications Coordinator = | = CNI






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