From: "Diane Goldenberg-Hart" Sender: To: CNI-ANNOUNCE Date: Fri, 21 Feb 2014 11:53:00 -0500 Message-ID: X-Original-Return-Path: Received: from [173.79.55.105] (HELO new-host-3.home) by cni.org (CommuniGate Pro SMTP 5.4.9) with ESMTPS id 25730264 for CNI-ANNOUNCE@cni.org; Fri, 21 Feb 2014 11:11:25 -0500 Content-Type: text/plain; charset=windows-1252 Content-Transfer-Encoding: quoted-printable Subject: Google Analytics Workshop to Be Offered by ARL in October 2014 X-Original-Date: Fri, 21 Feb 2014 11:11:25 -0500 X-Original-Message-Id: <79787255-D45C-4888-9E95-76A568497F6D@cni.org> X-Original-To: CNI-ANNOUNCE -- News from the Coalition Mime-Version: 1.0 (Apple Message framework v1085) X-Mailer: Apple Mail (2.1085) The ARL Statistics and Measurement Program is offering a full-day, = in-person workshop on Google Analytics, to be held on October 20, 2014, = in partnership with LunaMetrics, a Google Analytics Certified Partner. = Google Analytics is a tool that can help identify where website visitors = are coming from and how they interact with web pages. Libraries can use = this knowledge to improve their websites and overall user experience. Course Description This workshop will focus on the following topics: Web Analytics Basics=97what can we measure? Google Analytics Overview=97how it works, implementation and = configuration issues, data quality, and privacy Google Analytics 101=97tour of reports, metrics definitions, = features, and functions Advanced Analysis=97custom reports, advanced segments, site search = reporting, content grouping, event tracking, and e-commerce tracking Key Metrics for Actionable Insights=97library websites, digital = libraries, OPACs Critical Google Analytics Configuration Steps=97goal tracking, site = search, campaign links, filters, and profiles Instructor Jonathan Weber is a web analyst at LunaMetrics, a Pittsburgh Internet = consulting firm. LunaMetrics works to increase traffic to websites and = convert more of that traffic into business. They have a strong emphasis = on website testing and web analytics and are a Google Analytics = Certified Partner. Jonathan works on configuring Google Analytics and = analyzing websites for insights. He has also been involved in = code4lib.org and the Evergreen ILS project, and has published several = articles on library technology issues in Library Journal and Information = Standards Quarterly. He received an MLIS from the School of Information = Sciences at the University of Pittsburgh. Before he caught the web = analytics bug, he worked as an information architect. Event Details Date: Monday, October 20, 2014 Time: 9:00 a.m.=965:00 p.m. Location: ARL, 21 Dupont Circle NW #800, Washington, DC Fee: $450 Registration: Register online = (https://www.formstack.com/forms/?1681133-t6zFGeRyGi) by September 19, = 2014. -- The Association of Research Libraries (ARL) is a nonprofit organization = of 125 research libraries in the US and Canada. ARL=92s mission is to = influence the changing environment of scholarly communication and the = public policies that affect research libraries and the diverse = communities they serve. ARL pursues this mission by advancing the goals = of its member research libraries, providing leadership in public and = information policy to the scholarly and higher education communities, = fostering the exchange of ideas and expertise, facilitating the = emergence of new roles for research libraries, and shaping a future = environment that leverages its interests with those of allied = organizations. ARL is on the web at http://www.arl.org/.=